SaaS Marketing, Metrics for Managers and Founders

SaaS Marketing, Metrics for Managers and Founders

Building a Software as a Service (SAAS) company is always hard.
So this course will make it easy for you.
This course is specially designed for SAAS Product Managers and Startup Founder. It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI's Growth Retention, ARR that a founder and a product manager should track.
By the end of this course, you will have a good understanding of

Module 1 SAAS Basics
What is SaaS (Software as a Service)?
History of SaaS
Why SaaS Future is exciting
What are the Benefits of SaaS?
Difference between IaaS PaaS SaaS
SaaS Use Case for E-commerce
Building Headless e-commerce with SaaS
Various Categories of Startup
Types of SaaS Products and Companies
Why SaaS is so Exciting for Investors

Module 2 SAAS Business model Innovation
SAAS Essentials
Software as a Service Business Model Introduction
SAAS Business model innovation
Customer Segmentation in SAAS
Targeting Enterprises as a SAAS Start-up

Module 3 SAAS Business model
Types of SAAS business model
SAAS Subscription Model Example
SAAS Pricing Models, Strategies, and Examples
Pay as You go business Model - Amazon AWS and Microsoft Azure
What is Tiered Pricing? | Benefits and Best Practices
Pay Per User Pricing - Click up and Jira
Freemium SAAS Strategy and Companies
SAAS Affiliate Business Model and Programs

Module 4 SAAS Marketing and Growth Metrics
SaaS Growth Introduction
Unique visitors and Signups for SaaS
B2B SaaS Leads
Types of bookings
ACV TCV and Contract length
Renewal bookings and churn example
Customer Acquisition Cost (CAC)
Monthly reoccurring revenue
Retention Rate and Cohorts in SaaS
SaaS Churn
Customer Lifetime Value in SaaS
Unit Economics in SaaS
Net dollar Retention in SaaS
Rule of 40 in SaaS
SAAS Magic number
Calculation SAAS valuation
Gross Margin and Contribution Margin
Market Size TAM, SAM, and SOM

Module 5 Shopify SaaS Case Study
Shopify vs Amazon Business model
Shopify Drop-shipping business model
Shopify Flywheel and Growth loop
Shopify Revenue channels
Why it's hard to replace Shopify
Shopify Vs Magento Vs Woo-commerce
Shopify Growth Wheel
FAANG T-Algorithm Framework
T-algorithm framework for Shopify
Who this course is for:
  • Product Managers looking to scale their SAAS startup to Million dollar
  • Entrepreneurs who wanted to build their software empire
  • Managers who is doing Sales in a Software as a service company
  • Marketing Executive in a SAAS company

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